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7405 Industrial Road
Florence, KY 41042
P 800.877.7405
F 859.525.7654 |
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Studies show that the most effective way of getting someone to try a product and then buy it is to provide them with a sample.
Targeting specific markets and demographics will maximize the return on your promotion. This can be attained through a direct mail campaign that will get your product into the right hands. Once there, it's an added bonus to get a free sample. After all, who doesn't love to receive something for nothing?
Nielsen provides a turnkey solution. From database management, data mining, printing and finishing, through sampling and mailing, we handle it all. Nielsen shortens your supply chain and reduces your headaches.
Sampling involves "tipping" your flat or 3-D product sample onto printed media using fugitive glue that is easily detached. The sample enhances the message on your printed product, influencing the buying habits of your targeted audience.
Sampling/Brand Promotion options include:
- Product samples (toothpaste, shampoo, etc.)
- Refrigerator magnets
- Bumper stickers
- Post-it ® Notes
- Plastic or paper cards
- Literature
- Labels
- Coupons
- Novelties and more…
Consult with your Nielsen Representative and we'll get your product into the right hands.
- Our experience has shown that sampling is an effective way to increase lift on direct mail campaigns
- It's relatively easy to incorporate a sample into a printed direct mail piece
- Tipping is done in the finishing line and doesn't add significant time to the overall cycle of the project
- Convenient in-house data processing and data management assure you're targeting your product with the right audience and maximizing postal savings
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