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7405 Industrial Road
Florence, KY 41042
P 800.877.7405
F 859.525.7654 |
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Working together to solve business challenges and create support to achieve future growth is an important part of a successful supplier partnership.
This customer, headquartered in Mason, Ohio has achieved continued growth through forward thinking approach to business. To continually grow their presence in the uniform business, they concentrate on expanding their offering. The corporate staff works exhaustively to provide extensive support to the business units.
A corporate initiative had begun to grow leads for the customer's sales force and give them tools to increase their closing ratio. Providing the right timing and personalization across the nation to all business associates in a cost-effective manner was the challenge.
Nielsen helped them solve this challenge by offering a web-based program that allows each sales associate to send a signed letter with a token gift to each lead. The associate then follows up with their lead seven days after placing the web order. The prospective end-customer is impressed with the personalized attention and follow-up from their representative. Nielsen was able to help manage their sales leads across the nation by creating a web-enabled solution without losing the personal touch. The Nielsen solution included on-site inventory management, detailed reporting and automated invoicing to the individual business units, allowing corporate to recover program costs.
- Sales representatives have been able to convert a larger percentage of leads into confirmed appointments.
- More appointments = more sales.
- The company's "brand" is preserved across a national sales organization by utilizing a consistent sales tool.
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